IMBS Overview

Full Sail's online Internet Marketing Bachelor of Science Degree Program is designed to give you a practical, real-world education in the rapidly progressing world of integrated marketing. To start, you’ll build your knowledge with introductory courses in marketing concepts like public relations, statistics, intellectual property, business ethics, and more.

You’ll also learn about the cornerstones of web design and technology and their impact on Internet Marketing. Through the study of concepts such as web design, web interface and usability, scripting languages, and more, you’ll learn the language necessary to communicate within the 21st century business environment.

Once you have a solid marketing foundation, you’ll move on to applying those concepts to the realm of Internet marketing, such as search engine optimization, affiliate marketing, and social media. You’ll also tackle important marketing plan components such as web metrics, IT and systems overviews, and global and cultural Internet issues.

Finally, you’ll put all this knowledge and experience together to develop your own cohesive Internet marketing strategy. Your experience in the Internet Marketing Bachelor's program will provide you with the necessary tools to create a viable marketing and strategic plan for selling products, developing and cultivating a brand, and protecting that entity within the Internet community.

By building upon the foundations of marketing with today’s tools and technology of tomorrow, the Internet Marketing Bachelor's Degree Program not only shows you how this fast-moving industry operates today, but enables you to be able to adapt with the industry as it continues to evolve into tomorrow.