EBMS Overview
This comprehensive program is an advanced business degree that will take you through high-level business courses that delve deep into the theory and practical applications of the entertainment business world. You’ll develop business and management skills through hands-on training in leadership, brand development, negotiation, media publishing and distribution, Internet marketing, and more.
Over the course of the program, you’ll use the knowledge gained from these courses to develop and refine your Leadership Portfolio and Thesis Report, preparing yourself to take your dreams into the business world. The Entertainment Business Master’s Program is designed to prepare you for a career as a creative leader within an organization, or as an entrepreneur creating and running your own entertainment media business.
The Entertainment Business Master's Degree Program, when taken in conjunction with any of Full Sail's accredited Bachelor of Science Degree Programs, will result in a Master of Science Degree in Entertainment Business upon successful completion. Graduates of other schools' bachelor's degree programs with a similar degree emphasis are also invited to apply – applications will be reviewed and considered on a case-by-case basis.
* Students in the Entertainment Business Master’s Degree Program participate in Project LaunchBox, where they purchase an Apple MacBook Pro and software at a deep institutional discount.
Description
Deal making is a vital part of the entertainment industry, and strong negotiating skills can help secure the best deals for you and your clients. This course explores the essential and practical skills that will help prepare you to have a strong business presence within the industry.
In this important course, you’ll learn how to structure common types of entertainment deals while practicing negotiation techniques during in-class role-playing scenarios. It’s your chance to explore deal-making case studies to learn which negotiation concepts actually work best within the industry.
