EBMS Overview
This comprehensive program is an advanced business degree that will take you through high-level business courses that delve deep into the theory and practical applications of the entertainment business world. You’ll develop business and management skills through hands-on training in leadership, brand development, negotiation, media publishing and distribution, Internet marketing, and more.
Over the course of the program, you’ll use the knowledge gained from these courses to develop and refine your Leadership Portfolio and Thesis Report, preparing yourself to take your dreams into the business world. The Entertainment Business Master’s Program is designed to prepare you for a career as a creative leader within an organization, or as an entrepreneur creating and running your own entertainment media business.
The Entertainment Business Master's Degree Program, when taken in conjunction with any of Full Sail's accredited Bachelor of Science Degree Programs, will result in a Master of Science Degree in Entertainment Business upon successful completion. Graduates of other schools' bachelor's degree programs with a similar degree emphasis are also invited to apply – applications will be reviewed and considered on a case-by-case basis.
* Students in the Entertainment Business Master’s Degree Program participate in Project LaunchBox, where they purchase an Apple MacBook Pro and software at a deep institutional discount.
Description
The emerging field of mobile marketing and commerce affords businesses a new way to reach the masses, by integrating mobile technologies as part of their overall marketing strategy.
In this course, you'll examine the mobile technology market and its impact on entertainment business by studying topics such as licensing content, mobile marketing, m-commerce, m-commerce applications, and examining specific case studies within the field. You will also explore the difficulties of mobile marketing and learn techniques that will help you incorporate this new technology as part of your business plan.
