Music Merchandising and Retail Promotions

Promotional “stuff”—t-shirts, CD’s, posters, books, videos, and more... People love it, and it’s one of the biggest economic generators in the music business. Our Music Merchandising and Marketing Course delves into the importance of artist branding and product presentation, and how it helps drive the retail side of the music business. You’ll examine different distribution channels, form traditional big-box retailers to e-commerce and the Internet.