Marketing and Media Relations

Promoting your product is just as important as the technical side of game development – you do want people to actually play your game, don’t you? The Marketing and Media Relations course will explore the core concepts of video game marketing that will allow you to construct strategic plans that generate strong buzz in this competitive industry. We’ll introduce you to entertainment licensing concepts and promotional avenues like trade shows, trade publications, and the internet. You’ll also study consumer behavior and how it affects the success of entertainment products.