Program Overview

In the Entertainment Business Bachelor’s program, you’ll make your way through a rigorous curriculum that combines essential business and management skills like entrepreneurship, event management, strategic planning, leadership,
and finance with entertainment-specific courses like Artist Management, Intellectual Property, and Entertainment Business Case Studies. Courses are focused on developing both your personal and professional skills, and the project-based environment recreates the same kinds of professional scenarios you’ll encounter in today’s business world.

And at the end of the program, you’ll be tasked with leveraging your knowledge and experience to develop a final project related to your specific career goals and interests. This unique marriage of business and entertainment topics is designed to give you the full range of knowledge you’ll need to begin a career within an existing entertainment company or to get your own entrepreneurial idea off the ground.

In addition to business-specific skills, you’ll also have courses that address general career development skills such as computer business applications, personal finance management, communication skills, and how to prepare yourself for that first step into the entertainment world. To help you make that transition, we’ve also got a team of Career Development professionals that will help you polish your interviewing skills and resume and get you ready to enter the industry. In addition, our Career Development services and advisors will be available for support and assistance throughout your career – not just during your education.